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15 Dec 14 EU Reference Price (p/kg dwt) 106.67 (-1.82 p/kg)
13 Dec 14 Est GB clean pig Slaughterings (000 head) 200.28 (3.92 %)
06 Dec 14 Est GB weekly sow slaughterings (000 head) 4.66 (-0.17)

A new marketing strategy has been developed by the BPEX team aimed at increasing pork sales.
While not scrapping differentiation, BPEX is changing the emphasis and the key elements of the strategy are:

  • Rejuvenating the image of pork
  • Promoting the health benefits
  • Differentiating pork from the competition
  • Communicating pork as environmentally sustainable

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Contact BPEX

Stoneleigh Park, Kenilworth
Warwickshire. CV8 2TL

Tel: 02476 692051
Fax:02476 478903
Email: info@bpex.org.uk

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