Top quality British pork is now being sold in the largest supermarket chain in the Netherlands.
The retailer has launched three new lines including shoulder steaks, fillet
and loin chops, complete with a high welfare sticker and a prominent description
of product origin and rearing methods.
The pork is marketed as a product
with high welfare and taste in the retailer’s premium range.
BPEX
Export Manager Jean-Pierre Garnier said: “This is excellent news and recognises
the high standards of the British pork sector.
“This is a rather
prestigious accolade, particularly as it positions our product between the
supermarket’s own animal welfare standards and organic pork.
“There is a
good untapped demand from Dutch consumers for high welfare and sustainable meat
and we hope that we will generate good sales from now on.”
BPEX is
the organisation for pig levy payers in England and is a division of the
Agriculture and Horticulture Development Board (AHDB).