Pork and pork products were in the gold medal position during the two weeks of the London Olympics.
Figures from Kantar Worldpanel produced for BPEX show sales were up eight per
cent in value and nine per cent in volume during the period.
ahead of chicken in silver (up seven per cent in value and five per cent in
volume) and in bronze position was turkey (up two and four per
Insight Manager Richard Cullen said: “It might have been expected
that traditional party foods such as sausage rolls and pork pies would perform
well as quick convenient snack foods to consume while watching the games.
“However they suffered as price conscious consumers noticed the large
year‐on‐year price increases of 17 and 14 per cent respectively.
recent emergence of pork marinades continued with an increase of 85 per cent and
the improvement in the weather during the Olympic period, and perhaps the
successes of Team GB, drove the traditional British summer BBQ occasion as
sausages and burgers both saw volume growth in both fresh and frozen
BPEX Foodservice Sector Manager Tony Goodger said: "The
Olympics were a great showcase for pork and pork products and the pig industry
is grateful to LOCOG for their support in specifying Red Tractor Assurance as
the minimum acceptable standard.
“To see that pork was the most popular
protein sold across the UK during the Olympics is great news especially at a
time when pig farmers are struggling for their survival."
BPEX is a
division of the Agriculture and Horticulture Development